Word of mouth is probably an advertiser's most successful, effective tool. Just think about it...think of things that you are very passionate about or that you like a lot. If it comes up in conversation, you are the first one to chime in with your personal experiences with said topic. We become advocates for the advertiser/product without directly meaning to. Some of these for me are:
~Apple products
~...(iPod's specifically)
~Nike Shox
~Dri-fit anything
~The Amazing Race
~iTunes
...and more I can't think of right now...
The reason I bring this up is because I have become CBS's The Amazing Race's biggest advertising sponsor. I started watching it after my sister told me I would love it. Her certainty of my love for the show made me curious, so I watched the first episode of last season's show. I fell hookline and sinker after that first episode! Well, A, M, and I come in each morning and catch up with each other's previous night's events, tv viewing, etc. Well, I kept on telling them how great the show is, so they decided to give it a try.
M got hooked last season.
A came in today and told me that she is hooked on it now, too.
CBS, you can just send the checks to my home address:)
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